Two prominent brands — one representing cold confections, the other waterpark fun — are tapping into this cool synergy by inking a deal just weeks before the launch of the busy summer travel season.
Great Wolf Resorts, Inc., announced today a five-year partnership with Dreyer’s Grand Ice Cream, Inc. that will position Dreyer’s, Edy’s and Nestlé brands as the official ice cream of the 11 Great Wolf Resorts properties located around the country, including the Blue Harbor Resort & Conference Center in Sheboygan.
Great Wolf Resorts guests can enjoy Dreyer’s, Edy’s and Nestlé products in all resort restaurants, mobile distribution units and vending areas beginning in June with full rollout by July 4.
In addition, Great Wolf Resorts is piloting the Dreyer’s and Edy’s brand new interactive concept “Loaded” for potential inclusion in the product portfolio as well as offering resort guests a taste of another exciting new ice cream innovation. The partnership will also allow for the development of various marketing and promotional programs between the two companies.
“We are delighted to partner with the leading ice cream brands,” said Marion Edwards, corporate director of food and beverage for Great Wolf Resorts. “The good feelings people have regarding these brands make this as much about creating wonderful childhood memories as offering delicious snacks.”
“Great Wolf Resorts provide exciting and memorable vacation destinations for families,” said Craig Hettrich, director of national accounts and business development for Dreyer’s Grand Ice Cream, Inc., the makers of Dreyer’s, Edy’s and Nestlé products. “Kids of all ages become positively giddy when an ice cream treat is handed to them, and that’s why we’re especially pleased with this partnership, because we’ll be a part of those special vacation moments too.”
The agreement was developed through the efforts of The Kempton Group (TKG), a Cincinnati firm that represents Great Wolf Resorts in its corporate partnerships and strategic alliances.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment